Welcome to the first in a series of Write. Click. Scrapbook. interviews with industry experts! We're so excited to kick off our new feature with digital scrapbooking genius Renee Pearson. Renee is the author of two books on digital scrapbooking, teaches classes throughout the United States and internationally, and offers classes through her own digital training site. In other words, Renee Pearson knows her stuff. You can find her online at reneepearson.com or at her personal blog, reneepearson.typepad.com.
WCS: What is it about scrapbooking that appeals to you most?
RP: Like most of us, what appeals to me about scrapbooking is the opportunity it gives me to tell my story through visuals. I’m a visual person. In fact, when I need to explain an idea to my husband, I usually resort to grabbing a piece of paper to sketch it out.
Journaling is my Achilles heel when it comes to scrapbooking, but I’m very comfortable putting together images. I love that scrapbooking allows me to place an emphasis on images that, perhaps with just a few words added, can tell a compelling story.
I also love what happens when I grab an older album. While browsing through the pages, I’m transported back in time. Not only to the events or people represented in the pages, but also to the sights, sounds and smells that those memories evoke.
What’s appealing about scrapbooking? I can’t think of anything that’s UNappealing! :)
WCS: Who would you name as your greatest influences in the development of your own style?
RP: Wow! That’s a tough one. There are so many things that have influenced me over the years. I feel there are two sides to “Renee the designer.” One side is definitely the graphic design person. The other is the artistic and creative soul who always manages to express herself in almost everything I do.
Of course I’d have to say that my background in graphic design definitely influences how I put together layouts. Without thinking about it, I naturally consider design fundamentals like contrast, balance and harmony.
But... (And this is a big but.) I owe just as much to the influences of artists like Robert Rauschenberg whose work expressed a freedom that I find mesmerizing. You can see that influence in my “Life...Art” layout. I get a real kick out of applying fine art influences to my scrapbook pages. Where else can I be as free?
WCS: Can you briefly describe your personal computer history? (i.e. did you fall in love with an Apple IIe? Have your own Commodore 64? What caused you to fall in love with computers?)
RP: That’s a great question! I’m definitely a Mac person, but I didn’t start out that way.
Back in the early days of personal computing, I was working for IBM in marketing. Naturally, buying an Apple computer was out of the question. Not only would it have been disloyal, it would have also been ridiculous for me to pay full price for an Apple when I could get an IBM PC at a considerable discount. I’m probably dating myself now, but I have had almost every incarnation of the original IBM PC and Thinkpad. I must admit, though, that I’ve always thought of myself as an Apple person. Since I worked in marketing, I was always around “creatives” (designers and copywriters) at design firms and advertising agencies. They, of course, used Macs! I lusted after a Mac. :D
When I left IBM and decided to start my own freelance design and illustration business, my first purchase was a brand new Mac. It’s been a devoted love affair ever since. I’d found my soulmate and I wasn’t letting go.
I use my computer for much more than design, though. I’m an avid gamer and The Sims is my personal computing game of choice. I’ve spent many hours with my fingers glued to the keyboard, managing the virtual lives of my little Sims.
WCS: How do you approach scrapbooking? Do you generally begin with a photo, a story, a Photoshop technique, a particular color combination… or does that process change each time?
RP: You know, there really isn’t a single way I approach scrapbooking. Sometimes it’s an event, a story I want to tell, or even as a gift I want to create for someone else. Other times it’s sparked by a photo I want to use, or a design approach I want to try out. I don’t think I ever start with a Photoshop technique or even a color palette. I let the design emerge and fit the tool to the design.
I also have to admit that much of the time I have been driven by assignments from the magazine
[ed. note: Renee was an associate editor for Digital Scrapbooking
magazine until the magazine's last issue, January/February 2009]. It’s funny, because you’d think those would be less personal and more like “work.” But the opposite is true. I’m usually inspired to take an assignment and turn it into something that reflects me. I love that because it’s like a game!
WCS: On average, how long does it take you to create a page from beginning to end?
RP: Oh, my! That’s a tough question. I can usually whip out a digital page in a couple of hours if I’ve already thought it through and know what I want to do. If not, it can take much longer. And I suppose most of the time it’s the second process.
I like “meandering” through my thoughts and ideas, trying out things and experimenting. It’s funny because if you saw the early incarnation of a layout next to its final rendition, you wouldn’t recognize it! But the first cut was the genesis that evolved to become the final page.
How long does that take? I have no idea. As long as it takes! :D
WCS: To the uninitiated, digital scrapbooking can be both scary and overwhelming. What advice would you give to someone who doesnʼt have a clue where to begin digital scrapbooking to help quell their fears?
Absolutely! And now we’re talking about my passion. I love introducing others to this wonderful hobby and playing a part in their discovery that they can, indeed, create beautiful and polished digital scrapbook projects.
My first piece of advice would be to not bite off more than you can chew. Photoshop and even Photoshop Elements can feel overwhelming when you first open it. Its paradigm doesn’t fit anything you’re used to. And there’s no way you can learn everything about these tools in a day, week, month or even a year. In fact, I’m still learning more and more about Photoshop almost every time I use it.
If you’re just getting started, Photshop Elements is the place to start. You can think of it as “Photoshop Lite.” I haven’t found a single thing a beginning or occasional digital scrapbooker would need that can’t be done in Photoshop Elements.
Start with a single project in mind and learn how to do just that. Something simple, like maybe adding photos and journaling to a digital quickpage. (A quickpage is a predesigned digital page. All you need to do is add your photos, journaling and a title.)
That’s actually how I start when I teach beginning digital classes. We have a class going on right now at my site, reneepearson.com, and the first week students learned how to work with quickpages. By starting with a small project, you get the satisfaction of completing something. There’s nothing like that feeling to keep you motivated to learn more.
So, I guess I’d say come on over to reneepearson.com and join one of my beginners classes. I’ll hold your hand all the way through. I haven’t lost a student yet! :D
WCS: Is digital scrapbooking a more cost-effective alternative to traditional scrapbooking?
RP: You know, that has been a myth in digital scrapbooking for a long time. The answer is that I really don’t know. I suppose it depends on what you do and how often you do it. Digital scrappers still like to print their pages. If they’re doing it at home, they have the paper and ink costs. (That’s assuming, of course, that they already have the hardware and software they need.)
If they’re not printing at home, they’re sending the pages out to have them printed professionally. Either way, there are out-of-pocket costs to digital scrapbooking. But I suppose I’d say that you can manage the cost of digital scrapbooking more easily than traditional paper scrapbooking. For example, you can use a digital element more than once, as many times as you like for a variety of pages.
Like traditional scrappers, though, digital scrappers love to shop for the latest and greatest digital kits. It’s all up to the scrapper in the long run.
WCS: What is your number one organization tip for digital scrapbookers?
RP: Invest in a good organizational software tool and stick with it! It’s a lot of work getting started because you have to tag all of your existing photos and kits. Then you have to be consistent and tag new images as you bring them in. But it will pay off in the long run when you’re looking for that one pink “chipboard” shape and can’t remember which kit it was in.
I use Adobe Bridge to organize my images. Here are a few others that are favorites of digital scrapbookers:
ACDSee Photo Manager for PC
Adobe Photoshop Elements Organizer (comes with Adobe Photoshop Elements for PC)
Adobe Bridge CS4 for Mac and PC
Shoebox for Mac
A great free solution is Google Picasa which is available for PC with a beta version for Mac users.
WCS: What digital scrapbooking know-how can a student expect to gain after completing one of your online classes?
RP: Wow! Where do I begin?
Well, beginners can learn how to use Photoshop Elements to create pages using a variety of Photoshop Elements tools. My beginners class is a 4-week hands-on workshop. Each week I upload all the class materials, video lessons and digital kits to complete that week's exercises. Students are free to view the lessons at their leisure. They also have lifetime access to the class lessons. Additionally, we have a weekly chat and a discussion forum with gallery to show off your pages.
My intermediate and advanced classes explore the areas of design and digital artistry including collage, montage, and more of the “bending” of Photoshop to achieve stunning results.
All of the classes are designed to introduce new skills and build upon those skills as students work through the lessons. While you’ll learn a lot in my classes, I think the greatest benefit (and the one I’m most proud of) is the confidence you’ll have in your new skills and an eagerness to expand them even more.
Curious about what you'd find in Renee's digital studio? Read on!
Mac PowerPC G5 Dual-Processor with Apple Cinema Display and Western Digital external hard drive
I use this monster for heavy design work, like kit designs. It’s a generation behind the times and it’s probably past time for me to replace it drawing, but it still gets the job done.
MacBook Pro and Western Digital Passport portable external drive
This is my daily workhorse. I do all of my email and writing from here. I also do some design work and all of my scrapbooking from this little jewel. I love the portability and wonder, sometimes, how I was ever glued to a desk!
Sony VAIO laptop
Before switching to an Intel Mac, I used this laptop for testing all projects for my books, classes and magazine articles. I also used it to take PC screenshots.
Wacom Pen Tablets
I have three Wacom tablets. My 6” x 11” Intuos 3 was my main tablet for a very long time. It’s a comfortable size for me. Recently, though, I acquired a Cintiq 12WX that’s my new favorite toy. I can work directly on the Cintiq’s screen. Love it! I also keep a small Wacom Bamboo in my backpack that I use when I’m working away from home.
Epson Printers
I use an Epson Stylus Photo R1900 wide-format printer for my pages. I also have an Epson PictureMate that I use for printing 4” x 6” photos.
Epson Scanner
When I need to scan in papers or anything tangible, I use an Epson Perfection V500 Scanner.
Cameras
Canon 20D Digital SLR and Canon Powershot point-and-shoot
Software
What I use for my own designs:
Adobe Photoshop CS4
Adobe Bridge CS4
Adobe Illustrator CS4
Adobe InDesign CS4
I also use Adobe Photoshop Elements 7 for PC and Adobe Photoshop Elements 6 for Mac to create and test projects for my classes.
We would like to thank Renee for sharing her time, talent, and knowledge with us. For one of you, it is just the beginning. The beginning? Yes, just the beginning of your learning with Renee. Because today is not only our premier edition in our interview series, but it is also our
Renee has generously offered to provide an one hour online one-on-one tutoring session with one lucky commenter. If you would like it to be you, just leave a comment about the new Love of Color layouts. Good luck!
Comments open at 9:00 am EST and close at 8:00 pm PST. Gift recipient will be selected randomly from the comments, and will have until Saturday at midnight to email us at writeclickscrapbook at gmail dot com to claim their gift.